The videos were entered in the Online Branded Content – Campaign category of the awards presentation, which is the interactive and digital media component of the prestigious One Show Festival, sponsored by the New York-based creative organization The One Club for Art & Copy. The videos appear on the playful “Go Miniman Go” LEGO website, which includes a variety of both user-generated and commissioned content.

The project grew out of Horn’s independent shorts, particularly his crafty “Death Star Over San Francisco,” which has to date been viewed over three million times on sites like You Tube. Rehab Executive Producer Nathan Brown collaborated with Horn to present the concept for the Miniman videos to the agency.

Horn’s most recent piece of Star Wars fun has similarly swept the web—his “Death Star Destroys Enterprise” is up on Current.tv, where it’s been screened close to a million times and was one of the most Digged stories on the web within the past week.

“We had a lot of fun with this, and we're so pleased that the campaign and the videos have been honored by One Show Interactive,” says Nathan Brown. “LEGO is a classic product. We celebrated LEGO's old school charm and married it with a 21st century sensibility.”

The videos bear the titles “Street Justice,” in which a crook is cornered by a LEGO cop; “Stop, Drop and Roll,” in which LEGO firemen come to save the day; and “Where’s Your Car,” in which a LEGO character and his human buddy motor off in a stop-motion generated LEGO vehicle.

To screen “Street Justice,” go here. To screen “Stop, Drop and Roll,” go here. To view a LEGO case study, visit the Rehab web site here.

Rehab LEGO Miniman Videos credits:
"Street Justice"
Directed, Animated, Composited by Mike Horn
Producer: Jessica Corbin
Executive Producer: Nathan Brown
Camera: Genevieve Finck
"Stop, Drop, and Roll"
Directed, Animated, Composited by Mike Horn
Producer: Jessica Corbin
Executive Producer: Nathan Brown
"Where's your Car"
Directed, Animated, Composited by Mike Horn
Producer: Jessica Corbin
Executive Producer: Nathan Brown
Lego construction: Rona Padua, Kurt Andre and Jennifer Donegan

Media Contacts:
Nathan Brown, Rehab, 415-885-3033, nathan.brown@therehab.com
Anthony Vagnoni, AVagnoni Communications, 973-493-8736, anthony@avagnoni.com

About Rehab
Rehab (www.therehab.com) is a San Francisco-based creative development and production boutique. Founded in 2002 as a traditional commercial production house, Rehab quickly evolved to offer a diverse range of programming for broadcast and web distribution. The company is one of a growing number of production and creative shops that occupy the narrowing space between advertising and entertainment, and has collaborated on projects with such marketers as Gap, MINI, Banana Republic, Kenneth Cole and Qwest, as well as with agencies such as Goodby Silverstein & Partners and Butler Shine + Stern. Whether producing big-budget network TV commercials or guerilla viral videos, Rehab’s work is exceptionally produced, often unexpected and always entertaining. The company is represented on the West Coast for advertising agency assignments by Boss Talent (www.bosstalent.net).

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