CASE STUDY
CLIENT: KENNETH COLE
PROJECT: NON-UNIFORM THINKING


Rehab is playing dress up with Kenneth Cole again. For the second year running the Kenneth Cole spring campaign features Rehab content on their website instead of clothing. We are proud to contribute non-uniform media to this innovative Kenneth Cole campaign.

The Non-Uniform Thinking campaign is about marginalized, socially relevant people in contemporary American society who live their lives in a different way, whether by choice or circumstance.

"By integrating people of substance into this fashion campaign we hope to dispel all forms of social prejudice by celebrating diversity." - Kenneth Cole

Rehab’s continuing commission to dress Kenneth Cole’s website in prejudice defying content blooms again this spring with 5 new interviews, 3 viral videos and a unique musical performance from Matisyahu.

The 2 day shoot also featured interviews with Nina Poon, Kenosha Robinson, Sharon Blynn and Jay Bakker.

For further information regarding this campaign, please email Nathan Brown, Executive Producer


     

 
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