CLIENT: KENNETH COLE
PROJECT: NON-UNIFORM THINKING
Rehab was commissioned by Kenneth Cole to produce their spring 2008 campaign "Non-Uniform Thinking". This campaign embraces the mindset and focuses on real people who live their lives in a different way-- either by their own choice or through circumstance. Non-Uniform Thinking portrays a series of marginalized but socially relevant figures in contemporary American society.
"By integrating people of substance into this fashion campaign we hope to dispel all forms of social prejudice by celebrating diversity." - Kenneth Cole
Terry Richardson shot the print campaign and Rehab brought those stills to life. In the end, Rehab delivered 10 short films, 3 viral videos, an in-store and homepage video.
http://www.kennethcole.com/thinkers
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