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anticipating IPAD ADVERTISING / STORYTELLING NEEDS WITH INNOVATIVE NEW PROJECTS
4/13/10 - San Francisco, CA
Prior to the much ballyhooed iPad launch, new Rehab collective produced integrated work for VIV and Outside magazines to help exploit the platform's potential. Alexx Henry, Ming Hsiung and Cory Strassberger combined their talents as cinematographer, motion designer and visual effects artists,respectively, to co-direct.
"We knew the demand for newfangled integrated approaches would proliferate with the launch of the iPad, so we got ahead of the curve by sourcing talent and producing some very cool work. Now we're anxious to share this experience with agencies and brands looking to make the most of the potential the iPad and other interactive platforms offer."
-Nathan Brown, Executive Producer
Rehab is delighted to bring this experience to market. Click to see the VIV cover / feature and Outside cover / feature as well as making-of featurettes. |
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