Ever walk into a sushi restaurant and hear "????????????"!!!!
The sushi chefs may be greeting you warmly or they may be calling you fat. Unclear.
But in three spots from boulder agency TDA, and new Rehab director, Sam Miller, we imagine the latter. The spots for Hapa Sushi show chefs slinging a litany of subtitled insults at unassuming and generally confused customers and are tagged "If we insult you, it will be in english".

Sam Miller joins Rehab's director roster this year after many years as the inhouse editor and dp. His portfolio includes work for Kenneth Cole, Banana Republic, Matador Records and many more.