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DIGITAL HOLLYWOOD / THE WILD WEST:
I just returned from this year’s Digital Hollywood conference in Santa Monica and just
like last year, no one seems to know what to expect from the convergence of advert-
ising, content, brands, technology and media distribution. This is both alarming and
encouraging. The good news is there’s still plenty of room for a great idea, and though
admittedly self-serving, content remains king.
June's Monocle magazine sums it up perfectly: "culture and commerce, content and
distribution, artist and advertiser are stitched seamlessly together."
This is evidenced by the growing number of on-line content distributors and their
increasing appetite for eyeballs. And content is being created by advertisers and brands
alike. Rehab has several original short form and viral projects in development with Sony
Pictures' Grouper and are meeting with content developers at Yahoo,
Metacafe and Revver over the next two weeks. Check back soon for more develop-
ments as well as our launch of fresh music and comedy content for Grouper.
Another conference observation is that it’s impossible to listen to any panel discussion
without hearing one (or all) of the following:
Monetize
UGC
funnyordie.com
DRM
If Rehab could just create the next UGC populated funnyordie.com and monetize it
despite DRM concerns, we’d be on to something. The result would certainly mean
gold chains and jet skis for all my friends.
Finally, how can a conference whose purpose is to bring together the world’s greatest
communicators have the world’s worst website? I suggest the organizers corner a
group of their brilliant panelists to focus on how to properly organize content under a
thoughtfully designed GUI. I exhort you to visit their website as a textbook example
of precisely what not to do.
http://digitalhollywood.com
Is this a case of the cobbler's children having no shoes? Figure it out Digital
Hollywood people.
- posted 6.25.07 by Nathan Brown, Executive Producer |
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