CLIENT: BANANA REPUBLIC
PROJECT: CITY STORIES
For Banana Republic's Spring campaign, Rehab collaborated with their agencies (AR and AKQA) to create City Stories. The microsite includes interviews, performances and a documentary allowing people to go behind the music with Banana Republic to discover how the city inspires the work of nine musicians. It can be viewed here:
www.bananarepublic.com/citystories
In addition to producing the microsite content, Rehab programmed an hour-long block of content that plays on an exclusive Virgin America in-flight entertainment channel. To promote the BR / Virgin partnership, Rehab produced a 20 second spot that will play subsequent to Virgin's preflight safety video.
Safety first...then fashion.
For further information regarding this campaign, please email Nathan Brown, Executive Producer
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